Signage and Wayfinding
MCG Concourse, Melbourne Cricket Ground (MCG)
The Melbourne Cricket Ground (MCG) is home to the Melbourne Cricket Club (MCC), the National Sports Museum (NSM) and the operational centre for MCG Tours.
BVD established a clear and scalable graphic system to cater for the varying combinations of brand and product offering. A concourse wide map was developed to identify key entrances and location current position.
- Planning and Wayfinding Analysis
- Existing Conditions Audit
- Concept and Design Development
- Visitor Map Development
- Prototyping and Visualization
- Finished Art Production
- Production Documentation and Specification
- Graphic Production and Installation Coordination